User Experience Improvements - TerraCast Website

Background:
As the Marketing Director of a small business that specializes in outdoor products such as decorative light pole base covers, I frequently speak with customers over the phone. These interactions provide valuable insights into their needs, challenges, and expectations. One recurring pain point I noticed was the difficulty customers faced in identifying the correct product for their specific requirements due to the layout of our product pages.

The Design Problem:
The existing product page layout only displayed the product name and thumbnail image. Key information, such as product sizes, was not visible at a glance and required customers to click on individual product pages. This led to frustration and increased the time it took for users to find the right product for their projects. Addressing this issue became a priority, as it directly impacted user experience and the overall efficiency of the website.

The Solution:
To address this problem, I proposed creating a supplementary page that grouped products by size. This "buyer's guide" page would serve as a navigational aid for customers seeking size-specific products while preserving the existing layout for those who preferred to view the entire product line. By providing both options, we aimed to cater to diverse customer preferences.